Introduction to Quantitative Research Methods PDF

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Introduction to Quantitative Research Methods PDF

Introduction to Quantitative Research Methods

Book Description:

Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text and in multimedia courseware to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.

The multimedia courseware provides tutorial work on sampling, basic statistics, and techniques for seeking information from databases and other sources. The statistics modules can be used as either part of a detective games or directly in teaching and learning. Brief video lessons in SPSS, using real datasets, are also a feature of the CD-ROM.

Book Review:

Birren’s study of the impact of color on psychology and physiology was groundbreaking in its time, and many of the color applications that are now seem so normal to us –yellow stripes on hazardous materials, muted green walls in institutional buildings, orange/ red /brown decor in fast food restaurants- have their roots in his work. This is not a touchy feely book about how color affects your mood, but a fascinating study of color’s effect upon the body itself. It’s a highly readable, highly informative classic in the field, and should be in the library of any designer.”Amazon Reader

Introduction to Quantitative Research Methods PDF

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About the Author:

Mark Balnaves is Professor and Senior Research Fellow in New Media at Curtin University.  He is located with the Department of Internet Studies within the School of Media, Culture and Creative Arts.  His Fellowship focuses on the role of new media, especially social networking tools, in enhancing the link between citizens and governments.

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