Marketing 3.0 PDF

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Marketing 3.0 PDF

Marketing 3.0

Book Description:

The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.

In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers.

  • Explains the future of marketing, along with why most marketersare stuck in the past
  • Examines companies that are ahead of the curve, such as S. C.Johnson
  • Kotler is one of the most highly recognized marketing gurus,famous for his “4 P’s of Marketing”

In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.

Book Review:

In my opinion, Mssrs. Hardy and Cook completely miss the boat with their reviews of this outstanding book. The new values orientation Kotler and his colleagues discuss is, indeed, a breakthrough. No doubt many marketing professors and marketers are too myopic to see it. Their consumers (both students and customers) will leave them behind in ever increasing numbers as they find alternative sources for both educators and companies that recognize the way the world is changing. Milton Friedman was right for his time, but not for this time. Sustainability, environmental stewardship, and corporate social responsibility are not externalities anymore. They are the woof and warp of brand identity. Like Peter Drucker said, “Doing the right thing is more important than doing things right.””Amazon Reader

Marketing 3.0 PDF

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About the Author:

 Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 60 marketing books, including Marketing ManagementPrinciples of MarketingKotler on MarketingMarketing Insights from A to ZMarketing 4.0Marketing PlacesMarketing of NationsChaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation. Kotler describes strategic marketing as serving as “the link between society’s needs and its pattern of industrial response.

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